An appearance by DFW Hospital Council (DFWHC) President/CEO W. Stephen Love during the National Investment Center for Seniors Housing & Care (NIC) Spring Investment Forum on March 8 was detailed in a post yesterday in Skilled Nursing News.

Held at the Omni Hotel in Dallas, the event was highlighted by presentations on innovation in seniors housing and healthcare.

The post, written by Alex Spanko and titled “Data, Not Donuts: Building Today’s Skilled Nursing Partnerships,” detailed the need for data in today’s market when choosing skilled nursing providers.

“It’s no longer about donuts — it’s about data,” said Joseph Kiernan, chief strategy officer of the New Jersey-based Ocean Healthcare network. “If you want to come and have meetings, that’s great — in God we trust, but everyone else must bring data.”

Now, hospitals want detailed information about the types of outcomes that skilled nursing facilities (SNF) can provide, as their reimbursements increasingly rely on reduced rehospitalizations and other positive outcomes.

That means no longer sending a SNF’s chief marketing officer as the sole representative when meeting with hospitals, according to Steve Love, president and CEO of DFWHC.

“Some of the clinical people get turned off by that,” Love said.

Instead, providers should bring along their high-ranking medical officials and firm numbers. Nicklas Anderson, chief operating officer of skilled nursing operator Plum Healthcare Group, said he tends to make far greater headway with partners when he brings along his medical director.

You can read the full post here.