DFW Hospital Council (DFWHC) President/CEO W. Stephen Love was interviewed by State of Reform reporter JJ Lee for a story detailing the infant brain development campaign “Growing Little Minds.” The campaign kicked off earlier this month in North Texas in an effort to educate new parents on the importance of infant brain development during the first 12 months of a child’s life.

“Approximately 85% of a young infant’s brain develops in the first three years of life,” Love said in the article. “But it’s not just the verbal stimulation. It’s sight; it’s interaction, smell, touching, going through a lot of the activities in the materials on our website. So we expanded with recommendations from experts of what to do from 0-3 months, 3-6 months, 6-9 months.”

The “Growing Little Minds” campaign was the brainchild of Dallas Mayor Mike Rawlings who presented the idea to DFWHC in 2015. He was looking for opportunities to empower North Texas communities to take an active role in the early childhood development of their infants.

You can read the full story here.