The DFW Hospital Council (DFWHC) has teamed with branding firm Agency Creative to strategize a bilingual campaign that will reach parents of newborn babies across the DFW Metroplex. The campaign focuses on educating parents about early brain development with newborn babies. DFWHC, along with Dallas Mayor Mike Rawlings, first sought Agency Creative’s expertise in July 2015. The rollout of the campaign, to include a website and video, is expected to take place over the next two months.

DFWHC first worked with Agency Creative in 2014 to create a campaign to raise awareness about a highly contagious bacterium, clostridium difficile (C-diff). The Stop C-Diff Now campaign resulted in a 60% increase in overall awareness of C-diff.

You can read Agency Creative’s “Hot News” story about the new project here.