A centerfold ad from marketing firm Agency Creative that ran in the spring edition of the DFW Hospital Council’s (DFWHC) Interlocutor magazine detailed more than 145 North Texas hospital employees working during the COVID-19 pandemic.
The ad was the work of both Agency Creative and DFWHC staff as word was spread across hospital systems for employees to take “selfies” and forward to Agency Creative.
“The ad is such a testament to so many of our North Texas healthcare heroes,” said Patti Taylor, director of patient safety services at the DFWHC Foundation. “No matter the hospital or the city, their work crosses all boundaries and saves so many lives in our community. The ad is a tribute to a job well done!”
Healthcare employees detailed in the ad represent every hospital system from every county in the North Texas metroplex.
Agency Creative also donated their time in April to produce a “Thank You” video honoring first responders and healthcare workers in North Texas working through the pandemic. Working on behalf of DFWHC, Agency Creative’s 30-second clip ran throughout the month during public service announcements on television.
You can view the ad here.
You can view the video here.