The Clostridium Difficile (C. diff) initiative, guided by the Dallas-Fort Worth Hospital Council Foundation (DFWHC Foundation) and the UNT Health Science Center, was detailed today in a health blog posted by Leslie Barker on The Dallas Morning News website.



The C. diff awareness initiative received a boost last week when Agency Creative was chosen to produce overall strategic development including a logo, tagline, website, in-hospital posters, radio and television ads. The mass marketing campaign will focus on explaining how C. diff is spread and what can be done to prevent it.

Cases of C. diff, which causes nausea, diarrhea and fever, have risen in North Texas. Those most likely to get infected are elderly residents and people with certain medical conditions. One of the most efficient ways to combat its spread is to wash one’s hands after using the restroom. The bacteria grows within the lining of the intestines.

The DFWHC Foundation’s annual Patient Safety Summit, August 13-14, will devote several sessions to C.diff and effective ways to prevent its spread. For more information, please click the graphic below.

You can read The Dallas Morning News blog here.