Working with Dallas Mayor Mike Rawlings, the Dallas-Fort Worth Hospital Council (DFWHC), which unites 90 North Texas member hospitals to advance exceptional healthcare in the region, is launching an Early Brain Development program. The goal of the initiative is to inform new parents of the intellectual and psychological value of spending meaningful time connecting with their newborns.

“Growing Little Minds” is designed to encourage parents of new babies to inspire their infants by highlighting how simple, everyday activities can have a positive effect on their development. These interactions are especially important during their first year of life. Parents can increase their newborn’s capacity to learn by engaging their sense of sight, sound, touch, taste and smell.

“Babies truly are like little sponges,” said DFWHC President/CEO W. Stephen Love. “We are bringing together all 90 member hospitals of North Texas to encourage young parents of new babies by showing them how easy it is to help their newborns absorb knowledge through normal, one-on-one interactions like playing peek-a-boo and reading to them. In fact, there’s a good chance parents may already be doing some of these things already.”

DFWHC sought Agency Creative’s expertise to create a campaign that offers helpful information and advice about newborn care through videos which are part of a dedicated website at GrowingLittleMinds.com. Integrated social media feeds on Facebook, Twitter and Instagram provide additional tips and allow mothers and fathers to connect and compare notes with a growing community of parents. A major press conference to discuss the campaign will be held at Parkland Health & Hospital System in September.